“All authors need a website.”
“All authors need a mailing list.”
“Authors need a Facebook account (or Twitter or whatever!)”
Sure, all of the above is good advice, but are you utilizing those tools in the most effective way? I really think many authors miss the boat with websites, mailing lists, & social media accounts. The purpose of spending all that time online is to ultimately sell books. Yet I can’t count how many times I’ve went looking for more info on an author or wanted to sign up for a mailing list, and I simply could not find it. If I’ve had to click more than four or five times, you’ve already lost me….I’m moving on to another author who makes it easy for me to find what I’m looking for.
Discoverability means making it easy for readers to find out about you & your work.
1. Make sure…
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