The business world is evolving rapidly. The way that people work is changing just as quickly. We need to understand what is required to ensure that we continue that rapid evolution, delivering real business value with the same velocity as the business itself. This requires social collaboration and the empowerment of all contributors. So, it is less about the WAY that we provide value to the business, the processes and the technology tools, and more about the ACTUAL VALUE that we deliver to the business and its continuous alignment to the strategic business objectives.
In this book, David Coplin helps us to understand what his means to us and to the way that we work. He provides some real examples and quotes from business leaders who have pioneered such change. I particularly liked the Netflix examples.
It is very clear that we do need to change. I have always advocated the line of thought that we should adjust the way that we use technology to suit the business objectives rather than allow ourselves to be constrained by the available tools. This is in line with Coplin’s thinking.
And that the main point of this book. It is not a set of prescriptive solutions. Rather, it is a collection of thought-provoking concepts which might move us to change the way that we work so that we become both more effective and happier in our work.
Although it is a short volume, I feel that the content could have been compressed even more. It was sometimes a bit long-winded.
It is well worth a read and I cannot wait to read the sequel, “The Rise of Humans: How to Outsmart the Digital Deluge.”