Book Review: Monetizing Data – How to Uplift Your Business

Monetising Data: How to Uplift Your BusinessMonetising Data: How to Uplift Your Business by Andrea Ahlemeyer-Stubbe

My rating: 5 of 5 stars

 

The Huge Potential Monetary Value of Data is Explained

Great read!

The book reminds us that our own data is a valuable commodity and that a lot of marketing activities and smart home technologies are a direct consequence of the data we are willing to give away in exchange for information, access or a comfortable life.

The book is a rare combination of information put together in one place. It triggers new business ideas around data.

I am looking forward to a third book from these authors.

View all my reviews

About Lance Greenfield

Blog: lancegreenfield.wordpress.com email: lancegmitchell@outlook.com I published my debut novel in December 2014: Eleven Miles. My second novel went live in February 2016: Knitting Can Walk!
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