Monetising Data: How to Uplift Your Business by Andrea Ahlemeyer-Stubbe
My rating: 5 of 5 stars
The Huge Potential Monetary Value of Data is Explained
Great read!
The book reminds us that our own data is a valuable commodity and that a lot of marketing activities and smart home technologies are a direct consequence of the data we are willing to give away in exchange for information, access or a comfortable life.
The book is a rare combination of information put together in one place. It triggers new business ideas around data.
I am looking forward to a third book from these authors.
